SVP Creative: Thomas Burger | Designer: TJ Kwak | Senior Producer: Ross Jeffcoat
Aired on MTV channel in December 2019
Screenshots: December 25, 2018
Underground Farm: Food Branding
As climate change continues to be debated some have come to consider radical approaches to address our need for protein and the diminishing arable land for livestock. One proposal is to begin harvesting insects for human consumption instead of cattle, poultry, and swine. While the scientist can vouch for the nutritional and ecological benefits, there remains a significant “ick” factor that presents the largest challenge for accomplishing this goal. This project required appealing, appetizing packaging for pre-prepped insect-based meals and a friendly marketing campaign that gets people to try the unique cuisine. Instead of introducing the products as insect-related products the way of presenting them as “gifts from nature” reduces the consumers’ resistance.
In the movie, the main character begins as a human being named Murphy, who is killed in the line of duty by a crime gang. Subsequently, Murphy is transformed into the cyborg entity Robocop. The character only functions as a robot at the beginning, but eventually, Robocop begins to recall his past life as Murphy.
Garamond depicts the human side of the character and it transforms into a robotic typeface.
Instructor: James Tung
Malus Immortalis: Apple Cider Branding
This is a branding project for an apple cider. The company makes exclusively from apples grown in Brooklyn's largest garden cemetery and bottle conditioned below its grounds.
Winter Jazzfest is settling as a promising jazz festival.
This project consists of three parts: visual system, mobile website, and promo video. Every part of the project tries to present the unified identity of the brand through printout and digital elements while maintaining the festival’s existing color, ambiance, and sense of purpose. Winter Jazzfest’s theme of the Year 2018 is “Social Justice”. The festival aims to deal with serious subjects such as racial justice, gender equality, immigrant rights, environmental responsibility with the audience via jazz music. The promo video conveys this object of the festival by presenting a unique collage of a significant historical moment and a moment of free artistic play of a trumpet player. This unfamiliar yet fresh combination of the image of Martin Luther King’s speech and the image of a trumpet player not only serves as a bridge for the festival’s special purpose, but also captures the audience’s attention.
Instructor: Anita Merk
Shopsin's Menu: Conceptual Typography Project
“Shopsin’s” is an actually existing diner in Manhattan. I expressed the owner of the restaurant Shopsin’s peculiar and quirky character on the menu design with typography.
Instructor: James Tung
A Doll's House: Play Poster
A Doll’s House is a play written by Henrik Ibsen. I created a birdcage by using typography and illustrated a feather of a little song-bird to symbolize the oppressed women in the past.
Tribeca Film Festival was founded in 2002 by Jane Rosenthal, Robert De Niro, and Craig Hatkoff to contribute to the recovery of loss in the Tribeca neighborhood from the events of 9/11. As a new film festival Tribeca Film Festival has a strong progressive and experimental inclination with the rapid growth in its scale.
The white shape in the middle of the poster is Tribeca’s region shape. Therefore, the image of film related object passing through the white shape conveys the message of “Tribeca introduces film”.
Design of the magazine that introduces contemporary architecture.
Inspired by the sense of massiveness and stability that are two ideas that we usually think of the word “architecture,” I designed the nameplate with my own typeface along with a layout of a content page and article pages.